2014/10/21

How to interpret Appannie revenues

Which revenues are shown on Appannie ? net revenues ?
(free pic under CC)
Very simple rule

  • iOS revenues are excluding platform fee (30%) and excluding VAT. So that means you would have to divide shown revenues by 0.7 in order to show revenues including platform fee since you can actually accounting-wise recognize net revenues including platform fee 
    • Net Revenues = iOS Revenues / 0.7
  • Google revenues are including VAT and excluding platform fee. For Germany where VAT is 19% you have to divide the revenues by 0.89 
    • Net Revenues = Google Play Revenues / 0.89

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