Healthy Daily Retention Rates

What are healthy retention rates ? Below is a rolling retention benchmark.

(free pic under CC)

If your midcore f2p mobile title does not match any of these, forget it:

1 Day Retention: 40%
7 Day Retention: 20%
30 Day Retention: 10%

(for iOS 5.0 or 2.3 Android and higher)

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