2014/10/21

Healthy Daily Retention Rates

What are healthy retention rates ? Below is a rolling retention benchmark.

(free pic under CC)


If your midcore f2p mobile title does not match any of these, forget it:

1 Day Retention: 40%
7 Day Retention: 20%
30 Day Retention: 10%

(for iOS 5.0 or 2.3 Android and higher)



Playstore Ranking and Revenues

Here are my guestimations for the Korean Market (Play Store)

Below figures reverse engineer the current mobile gaming revenue size of 1.5 billion US$ in Korea for Play Store (2013) figures.




 Rank    Daily Revenues    Annual Revenues    Total Annual  
 1-5   $ 300.000  $109.500.000  $ 547.500.000
 6-10   $ 100.000  $ 36.500.000  $ 182.500.000
 11-30   $ 20.000  $ 7.300.000  $ 146.000.000
 31-50   $ 10.000  $ 3.650.000  $ 73.000.000



 $ 949.000.000





 % of Total Revenues   66%

 Total Market Size    $1.437.878.788