2018/04/22

How to calculate LTV of a mobile App - easily and quickly



Step 1

Start with rough data
Day 1 Retention 32%
Day 30 Retention 11%

Step 2

Add diagram



Step 3

Add trendline





Step 4
Add formula and adjust for “potential”




Use resulting formula for calculating each day from day 1 to day 180 (for instance). Of course you can prolong the time period you are looking at 

Then multiply ARPDAU x number of days = LTV (Life time value)

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