Lateral Thinking
Deliberate Creative out-of-the-box thinking by deBono focusing on possibilities and creative stimulus
Design Thinking
Observe customers, understand needs and pain points. Define the problem. Come up with a solution
Duplication
Observe successful business models that work in other industries and apply to your own
Pretotyping
Have a Market Engagement Hypothesis but then go out and pretotype yourself by removing false positives one by one through 'skin in the game' experiments
Cloning
Clone a successful model from another market and hope it works out here
Janitoring
Do something which actually no one wants to do and is willing to pay a premium
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