Edward DeBono is the world's leading "Lateral Thinker". An adjacent stream of work is "Simplicity". The rules still and even more so apply today
Rule 1. You need to put a very high value on simplicity.
Rule 2. You must be determined to seek simplicity.
Rule 3. You need to understand the matter very well.
Rule 4. You need to design alternatives and possibilities.
Rule 5. You need to challenge and discard existing elements.
Rule 6. You need to be prepared to start over again.
Rule 7. You need to use concepts.
Rule 8. You may need to break things down into smaller units.
Rule 9. You need to be prepared to trade off other values for simplicity.
Rule 10. You need to know for whose sake the simplicity is being designed.